State-endorsed Communication skills

The Art of Public Speaking: From Confidence to Impact

A state-approved modular supplementary education programme. The programme was approved by Order No. 2069-A/2 of the Minister of Education, Science, Culture and Sport of the Republic of Armenia, dated 30 September 2026, and is delivered under the state reimbursement scheme.

What state endorsement means for you

High quality: the programme meets state educational standards.
Financial benefit: the right to an income tax refund on your tuition fees.
Up to AMD 100,000: reimbursement of tuition fees paid, in accordance with the procedure established by law.

The right to an income tax refund is granted under the social credit scheme, in accordance with the procedure established by the tax legislation of the Republic of Armenia.

State-endorsed Order No. 2069-A/2 of the Minister of Education, Science, Culture and Sport of the Republic of Armenia, dated 30 September 2026 View the order (PDF) →

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Curriculum

120 hours: from Confidence to Impact

The curriculum follows a logic of staged, sequential development: from confident self-presentation and managing fear, through mastery of voice and delivery, structuring the text and content, and engaging the audience, to impactful speaking across different settings (the hall, on camera, online). The course consists of 4 programme modules with an emphasis on practical exercises (on average 70%+ practice).

Total: 120 hours
Modules: 4
Topics: 25
Practical: 75%

PS 01 Introduction: public speaking, psychology and stage presence 28 hours
PS 02 Speech culture, voice, breathing, pronunciation (diction) and text practice 40 hours
PS 03 Preparing a speech: topic, text, structure and audience engagement techniques 26 hours
PS 04 Speeches, camera work, improvisation, Q&A and final performance 26 hours

Confident self-presentationImpactful speaking in the hall, on camera and online →

TheoryPracticalEach segment = 1 academic hour

PS 01 Introduction: public speaking, psychology and stage presence 9 theory · 19 practice · 28 h

1 Introductions, programme overview, speaking goals and criteria, initial self-assessment 2
2 Introduction: public speaking and presentation skills, the keys to a good speech 4
3 The psychology of speaking: sources of fear, pre-speech preparation, self-regulation 6
4 Audience psychology: attention mechanisms, building trust, “the first 30 seconds” 6
5 Non-verbal communication: posture, gait, eye contact, gestures, demeanour and appearance as a message 6
6 Module wrap-up: short speeches, video recording, individual feedback and development milestones 4

PS 02 Speech culture, voice, breathing, pronunciation (diction) and text practice 9 theory · 31 practice · 40 h

1 Speech culture: correct speech, vocabulary, speech errors, “filler words”, clarity of speech 4
2 (Diaphragmatic) breathing, vocal support and safe use of the voice 5
3 Working the speech organs: articulation, diction, basic principles of pronunciation 6
4 Voice control: timbre, volume, pace, intonation and pauses as tools of influence 6
5 Vocal exercises and text work I: clear and confident speech (syntactic clarity, reading without “losing” the thought) 6
6 Text work II: breath, stress, emphasis on content, logical stress 6
7 Choosing texts for the purpose of the speech: informative, persuasive and motivational texts, genre differences 4
8 Module wrap-up: individual voice map, “before/after” recording, personal exercise pack 3

PS 03 Preparing a speech: topic, text, structure and audience engagement techniques 8 theory · 18 practice · 26 h

1 How to prepare a speech: topic, purpose, core key message, mapping audience needs 6
2 Speech structure: strong opening, main body, transitions, strong close, call to action 6
3 Storytelling tools in a speech: building a story, choosing examples, creating an emotional connection 6
4 Visual support: minimum rules for slides, combining speech and visuals 4
5 Rehearsal and “staging” the presentation: timing, a plan for stage movement, memory techniques 4

PS 04 Speeches, camera work, improvisation, Q&A and final performance 4 theory · 22 practice · 26 h

1 Practical work I: speaking before a large audience – posture, appearance, eye contact, use of space 4
2 Speeches on a professional topic: presentation, filming, working with the camera 6
3 Practical filming II: improvisation, Q&A, resilience under stress, techniques for “difficult questions” 6
4 Working with the material: analysing recordings, identifying problems and drawing up an improvement plan 5
5 Wrap-up: final speech on a professional topic, individual assessment and a map of skills to develop 3
6 Podcast preparation: voice reading/broadcasting, script, intonation, recording practice 2